Xmas sweater with bluem logo design
All of our products are designed and finished by bluem.
bluem is not about being different. It’s about the fact that being different, having big dreams and unusual ideas in life is okay.
bluem encourages you to be who you truly are. You are you. Don’t let your life make you. Make your life, grow into it. Achieving big dreams is a pathway and not a destination. Walking this path means sometimes stepping out of your comfort zone or going against the guiding principles of society.
bluem’s goal is to support your personal growth process and to unite, because a dream you dream alone remains often only a dream. A dream you dream together is more likely to become true. Listen to your inner self and find your purpose, because happy are those who dare to do what they love. Discover the bloom in you and grow forever.
'GROW FOREVER' COLLECTION
MEET OUR TEAM
Designer & Blogger
"Bluem means to me realizing my passion and following my dream. I want to inspire people to dare more. I want to motivate people to be who they are and wear what they want. Be yourself and be proud. Everyone is beautiful in their own way. So let the world know what you're standing for."
Adriel von Grünigen
"I believe that in today’s society we are lacking creativity and entrepreneurial drive because of prescribed guidelines – do’s and don’ts. I hope that bluem as a growing community helps other like-minded people to break through boundaries and achieve their individual goals."
Musician & Producer
"Have you ever had your life telling you that you are not yet living your full potential? To me, Bluem represents the moment you decide to flip the switch, get out of your comfort zone and give yourself permission to start doing the things that are meaningful to you. Listen to your heart so that you can begin transforming your deepest pain into your own beautiful gift. Take a deep breath, face your fears and start your own healing journey to escape the dead end. Tell yourself you can do it. Because you can!"